Design services & consulting
Design that looks right and actually ships.
I’m Laura. For 18 years I’ve run the part of creative work most people never see: the templates, the schedules, the printers, the vendors and the deadline that has to hold. Now I do it for you, one client at a time.
Who I work with
People who need design that works and don’t know where to begin
A
Small businesses & founders
You need a brand, cards, signs, ads and a site that all match, and someone to tell you what to do first.
B
Publications & creative teams
You need production leadership: templates, workflows, SOPs, vendors and deadlines that hold.
C
Authors, coaches & educators
You’re turning what you know into a book proposal, a seminar, a landing page and a mailing list.
Consulting
Not sure where
to start?
A design consultation is 90 minutes with me and everything you’ve got. You leave with a written action plan: what to keep, what to fix, what to do first, and roughly what it costs. Use it with me or without me.
Brand & materials audit
Logo, cards, signage, ads, social: does it all look like the same business?
Website & sign-up check
Can people find what you do, trust it and get in touch in under a minute?
File management & production review
Are your files print-ready, organized and usable by the next person?
Workflow for teams
Where projects stall, who approves what, and the templates that would fix it.
Services
What I do
Six ways to work together. Start with one, or let a consult tell you which one you need first.
01 / Consult
Design consultation
An honest audit of what you have (logo, print, site, social, files) and a written plan for what to fix first.
starting at $100
02 / Brand
Brand identity
Logo, palette, type and a brand guide anyone can follow. The Brand Starter Kit adds a business card and a one-page guide.
Brand Starter Kit, starting at $1,500
03 / Print
Publishing & print
If it gets printed, I can design it: anything from a business card to a billboard, a bookmark to a whole book. Print-ready the first time.
priced per project
04 / Web
Web & landing pages
Websites, landing pages and online shops, with email sign-ups that actually work.
starting at $1,200
05 / Ops
Creative operations
Workflow audits, templates and SOPs so your team ships on deadline, with or without me in the room.
starting at $95/hr
06 / Ongoing
Design on retainer
Social graphics, collateral and updates every month, with priority turnaround. Minimum of 16 hours a month.
starting at $650
Pricing
Starting design rates
Every project gets a written quote after a free 20-minute intro call. Rates cover design and all the files created for your project; printing and production costs are quoted separately.
| Service | What you get | Starting at |
|---|---|---|
| Design consultation | 90-minute session + written action plan | $100 |
| Brand Starter Kit Most popular | Logo, palette, type, business card, 1-page brand guide | $1,500 |
| Print piece | Business card, flyer, bookmark or bifold | $250 |
| Landing page | One-page site with email sign-up | $1,200 |
| Creative operations | Workflow audit, templates and SOPs | $95/hr |
| Design retainer | Minimum 16 hours a month, priority turnaround | $650/mo |
Prices are starting points; every quote is scoped to the project.
Case studies
Lately on my desk
Book cover / Book proposal / Print / Web / 2026
An author’s book proposal & print suite
The job: turn a manuscript proposal into professionally branded presentation pieces agents take seriously.
What shipped: a finished book proposal laid out professionally, a bifold for presentation purposes and a bookmark as a handout at publishing events and open houses.
Brand / Print / Web / 2026
A parenting-education brand, start to finish
The job: give a new method a look people remember.
What shipped: a hand-drawn logo, palette, brand handbook, book proposal layout and a sign-up page.
About
Hi, I’m Laura.
I’m the “lulu” in lulu designs things: a Houston-based designer, art director and production lead.
My specialty is the part between a good idea and a finished piece in someone’s hands. I know print from the inside: file prep, printer specs, proofs, vendors and press deadlines that don’t move. I build the templates and workflows that keep a project on schedule, and I design with the final output in mind, so what looks right on screen comes off the press right too.
If it exists, I’ve fixed it, published with it, and made it happen when it seemed like it wouldn’t.
Laura E. White
Street Media
Production Manager. 20+ national publications, SOPs, vendor and
team lead.
LA Weekly
Art Director. Covers, layouts and the visual standard.
BUST Magazine
Art Director. Editorial design for a national independent magazine.
Community news, Texas
Production & templates, ~10 years.
21 weekly papers in Houston,
Dallas and Austin.
Let’s work together!
Tell me what you’re working on. I’ll reply within two business days to set up your free 20-minute intro call.
Based in
Houston, Texas · working everywhere
Start a project
Send a few lines about what you need, your timeline and any links. I’ll take it from there.
Email me about your project →